WIRE is an information, support and referral service run for women, by women. The organisation is committed to assisting women, nonbinary and gender-diverse people in a multitude of issues including domestic violence, financial independence and mental health.
WIRE approached our team to help refine their design style and produce campaign assets to bring their strong messaging to life. We have formed a strong design partnership with WIRE, working collaboratively to create a style and design for the organisation’s 2018 annual report alongside extended signage and print design concepts.
The creative team at WIRE wanted an annual report that would stand out from the crowd. They wanted to use their annual report as an opportunity to showcase their many achievements and bold brand personality with a dynamic magazine-inspired design. This design-led ‘exposé’ into their mission allowed readers – and potential donors – to have a deep engagement with the vision and values of WIRE through the extremely visual report.
To further complement the boldness and non-confirmative style of WIRE, our team included a pull-out wall poster hidden within the report; allowing the report to actively engage with reader surroundings and immersing the WIRE message in the culture of readers workplaces and homes. This annual report has been utilised as the ultimate marketing asset; valuing strategy as much as design.
Our team have also assisted WIRE in developing a strong design vision for external building signage, brochures, business cards and extended collateral, all working towards advertising and supporting their fundraising efforts.