The Stephanie Alexander Kitchen Garden Foundation approached our team to help launch their 2018 ‘Turning the Tables’ fundraising campaign. Running throughout the month of May and in partnership with restaurants across Australia, the ‘Turning the Tables’ campaign aimed to raise vital funds towards teaching children positive food habits, with all donations going towards gardens in schools around the country. We are proud to have helped the Stephanie Alexander Kitchen Garden Foundation develop and deliver a powerful campaign through establishing a strong creative concept, campaign brand and marketing collateral. We also worked in collaboration with PR agency, Arize, to secure nationwide media attention for the campaign.
To ensure a memorable campaign, our team of strategists came together to develop the concept “Turning the tables – Teaching children positive food habits.” This concept was inspired by the ongoing work that the SAKGF does in providing children with food education. By teaching and educating children about the importance of positive food habits the SAKGF is (metaphorically) turning the tables for positive health outcomes in the future. The creative concept was also inspired by the nature of the campaign and the involvement of restaurants around Australia.
Our team brought the creative concept to life by designing a distinctive campaign brand with a colour scheme not traditionally used by SAKGF, but one that was modern, unique and memorable. Our team then rolled out the creative concept and campaign branding across edm’s, table cards, information booklets, video engagement pack, campaign social media tiles and point-of-sale business cards.
Thirst Creative collaborated with Arize PR on this campaign to drive forward the important PR elements such as media engagements and the recruitment of campaign heroes. Arize secured big name campaign heroes including Guy Grossi, Kylie Kwong, Adam Liaw, Julia Ostro, Anna Gare and Dr Rosemary Stanton OAM as well as national press coverage including a segment on Today Extra.