Conversion optimisation is critically important to your website’s long-term success
Building a website can be quite a draining experience. Whether you’re the client or the agency, you’ve usually put a lot of time, effort and consideration into crafting a site that will help you met your business goals. It’s tempting to think that the job is done when the site is launched. The truth is, launching it is merely the beginning: real people are now using your site and giving you valuable, real-life data which you should utilise on an ongoing basis to improve your metrics.
Typically, only a small percentage of your website visitors will actually turn into customers. Focussing your efforts on understanding what makes people drop off is vital for your the long-term success of your business. That’s where website conversion optimisation comes into play – an ongoing task that needs to be conducted regularly to ensure your site continues to perform at its best and produce the results you’re looking for.
Here at Thirst Creative, our experience team of digital strategists, developers and designers will look at your data, evaluate your sites performance and optimise for conversions.